Upwork Proposal Tips Win Big Projects (EXPERT ADVICE)

Upwork Proposal Tips To be successful when working from home, you first must get the job. And in the case of Upwork, that means being able to submit a winning proposal. In this article, I’m going to give you some Upwork proposal tips that you can follow when applying for jobs on Upwork. Upwork Proposal Tips I’ve worked full-time from home over  the last five years, and in that time, 90% of my clients have come from Upwork. I have been so successful on this platform  that I quit my full-time job in 2011 and I now work exclusively from home. I’m a top-rated freelancer, most of my clients would recommend me, and I am regularly invited to interview for jobs. In fact, I turn down interviews weekly because my work schedule is full. Know Your Strengths When applying for jobs on Upwork, it’s important to understand what you’re best at. Knowing your strengths is the first of several Upwork proposal tips that will help you land clients. If you dont have good phone skills, then applying for jobs  on Upwork that   require a phone interview is not wise. If you aren’t good with deadlines, don’t apply for a job that mentions â€Å"meeting deadlines† as a priority. Getting positive feedback from clients will help you win future bids, and disappointing clients now will stop you from getting any in the future. The more you know about your strengths,  the more selective you can be and  the more success you will have. Be Selective There are hundreds of jobs posted on Upwork daily in a variety of different categories. There is no way that you could apply for them all or even look at them. Take advantage of the categories setting to narrow down the jobs. Then use the search feature to narrow the list further. Set a schedule and treat applying for jobs on Upwork as a regular part of your day. Once you have a good list of jobs currently available, analyze each posting to find jobs that will be the best fit for your skills, the time you have available, and the money you want to earn. Being selective about the postings you respond to is one of our  key Upwork proposal tips to help you submit winning proposals. Read the Entire Job Posting One of the mistakes that many newbies make is that they do not carefully read a job posting before deciding whether to apply for a job. Clients receive multiple job proposals for each posting they make. Sometimes, this means hundreds of proposals to sort through. For this reason, many clients will include a word or a phrase or some other specific instruction within their job posting. If you submit a proposal that does not follow the instruction given in their posting, it can result in an automatic decline. Including a specific instruction in the job posting is a standard client trick that saves time. It gives clients a quick way to eliminate many proposals from freelancers who don’t pay attention to details. Would you hire someone who couldn’t follow directions? When it comes to Upwork proposal tips, not getting disqualified automatically is the simplest one. Customize Your Proposal If you know your strengths, are selective about the jobs you choose and carefully follow the instructions given in the job posting, you will be able to customize your proposal for each job easily. Customizing your proposal is one of the most critical Upwork proposal tips. Look at what the client wants in their job posting and specifically tell them what skills you have that make you a good fit. Many clients will automatically decline any proposals they get that have a cookie cutter feel to them. If clients begin to see you as a lazy freelancer who just copies and pastes the same proposal for every job posting, it can become difficult to get any response from clients at all. You can’t win jobs if clients won’t even consider your proposals. Put Your Best Foot Forward It’s easy to recommend customizing your proposal, but how do you do that well? Every proposal you submit should highlight why you are a good fit for the job. Are they looking for a travel writer? Then include any actual travel experience you have. If you haven’t traveled much, give them other reasons why you’re a good fit. Let them know if you have a subscription to every travel magazine under the sun or if you have an uncle that’s a world traveler as a resource. If it’s not clear from the job posting which of your skills will be the most helpful, then spell out any special things that other freelancers may not make a priority or emphasize. Are you a native English speaker or do you have a perfect score on a specific Upwork test that relates to the job? Are you obsessed with detail? Do you triple check all your work or offer a full refund if the client is not 100% satisfied? These Upwork proposal tips are little things that can help you to win the job over another freelancer when the client is seeking  the best candidate. Upwork Proposal Tips:  Last  Tip Clients who have been burned before will always review your profile and your previous work before awarding you a job. They will review your test scores, read feedback from other clients, and look at your portfolio samples. Going above and beyond to make sure your client is happy is a great way to ensure good feedback. So, for this reason, my final Upwork proposal tip is to do your best work for every single client! And that’s it. The key to being successful when  working from home is to perfect the art of submitting a winning job proposal. If you follow the Upwork proposal tips above, you’ll make it very easy for clients to see that you are the best candidate for their job. For clients who may be overwhelmed with proposals from desperate freelancers, easy is a welcome relief. And for clients who are seriously looking to choose the most qualified candidate, a customized proposal that outlines why you are the best fit is a no-brainer. Submit a winning proposal every time. After that, it’s just a matter of submitting enough proposals every day until your work schedule is full.

What Startup Strategy Should Every Entrepreneur Essay

Introduction What startup strategy should every entrepreneur take? Every entrepreneur in our known history has tried to answer this question by hook or by crook. Trying to find the most innovative business model with the perfect strategy to achieve maximum success, but has anyone found that perfect strategy which will guarantee success? The answer is a resounding NO. There is no such thing as a perfect strategy for every business. Since every startup is totally different, an entrepreneur should not harm himself by wasting time on something that is not maximizing his potential. It is not necessary to work in a garage or in a shack. Still, the basic elements of a business strategy are summed up into two diverse classes as in the following: Class one comprises of all the actions associated with making something new by designing it, acquiring raw materials, creating, and so on. Class two comprises of all the actions associated with selling a new product or service by searching pos sible customers, transacting a sale, delivering the product or the service. A new business model may try or design a new product for an unmet necessity or on an innovative development. It describes the basis of how a business creates, delivers, and captures value. Since every business is different, every market is different as well. Also, every entrepreneur is different. So, every business model is inevitably different. There are at least six key strategies of a business model necessary toShow MoreRelatedMarketing Strategy : A Product Or A Service Prototype Essay1419 Words   |  6 PagesMarketing Strategy Every entrepreneur should work big and fast by prioritizing growth over profitability, dominating the current market before any competitors. As a result, faithful customers and functional profit will naturally emerge. â€Å"If you have a great product, getting in the door may be the hardest part of the battle† (Kawasaki, 2004, pg.49). It is just impossible to walk into any startup without having someone giving it a discussion. The basic marketing plan of raising awareness, to generateRead MoreSuccess And Success : An Analysis Of Startup Business1124 Words   |  5 PagesStartup businesses should consider that a successful business marketing plan has little to do with a gut feeling or a hunch; it is rather based on sound market research. A competitive advantage will be given to any small business that realizes this. This is not however, where entrepreneurs focus there attentions. Even though well done market research is crucial for understanding the competition, most entrep reneur ideas center on entrepreneur business opportunities and creating successful productsRead MoreThe Lean Startup By Eric Ries1237 Words   |  5 PagesThe Lean Startup by Eric Ries deals with properly understanding how to run a startup business at the highest levels of efficiency and launch new products into the market place via development cycle streamlining, hypothesis driven experimentation, and early-adopter feedback . The business strategy model of the same name as the book’s was developed using Ries’s years of experience as an employee, startup advisor, and co-founder of IM messaging service IMVU to create a business strategy that forgoesRead MoreProject Management : A Better Starting Point Than Cave Drawings Of The Wheel Or Pictographs1657 Words   |  7 Pagesand the notion that a multibillion startup idea could be scribbled on the back of a bar napkin has extraordinary appeal. In fact, napkin ideas are part of the evolving nature of pitching startup companies. I find the napkin a better starting point than cave drawings of the wheel or pictographs showing how to herd buffalo over a cliff. From a practical standpoint, let s study how pitching tech ideas has evolved from the napkin to the mixpanel. Pitches, like every other field of endeavor, are changingRead MoreChallenges of New Business Start Ups1541 Words   |  7 Pagesâ€Å"CHALLENGES OF NEW BUSINESS START UP, THE UNTOLD STORIES† In a bid to preview this article, I will share with you my views on what a start up is, common challenges experienced and my untold story. I would however start with this quote by Ajaero Tony Martins a successful entrepreneur and investor: Starting a business is like building a ship and embarking on a voyage, armed with a plan, a map and a team. You will have to sail against storms, unpredictable weather and uncertainty. If your ship sinksRead MoreSearch Engine Optimization ( Seo )1240 Words   |  5 PagesAlthough nothing can compete with having a compelling product or service that’s a true game-changer, there are certain marketing tactics that can make a distinctive difference for entrepreneurs. Search engine optimization (SEO) is equally important for startups as well as established firms. Google GOOGL -0.27%, Bing, and other web searches are often the starting point for consumers seeking information or looking for businesses on the web. According to Vocus, 82% of mobile shoppers use search to influenceRead MoreReport On A Business With Working Full Time948 Words   |  4 PagesChristie Uzebu You want to stand on your feet, kick-start your own business and be that Entrepreneur you ve always dreamed of. You ve probably been told several time that the only way you can succeed as an Entrepreneur is to jump into the business world with both feet. Before you think of quitting that job, consider this: A paper appearing in an issue of the Academy of Management Journal finds that entrepreneurs who start off by working part-time on their new ventures-holding on to their day jobsRead MoreEntrepreneural process1087 Words   |  5 PagesEntrepreneurial Process HCS/567 September 16, 2013 Peter Albright Entrepreneurial Process Entrepreneurs are inclined to pursue a four-step method to realize their goals. The four steps include identifying opportunities, developing a plan, determining the resources needed, and lastly managing the newly developed enterprise (Hirsh, Peters, Sheppard, 2005). A well-defined grasp of the risk-taking progression is very significant in knowing the steps of a company officer or measuringRead Moretale of lynx999 Words   |  4 Pagesfollows: Going to Business School or not? He always wanted to be an Entrepreneur He knew that a new business is a risk So he wanted to make sure that if business does not work, he should be able to be back to Business School Therefore he did first semester It was a good decision as he was trying to play safe and he knew what he was doing to himself Partnering with Doug Curtis or Not? Doug Curtis was a Veteran Entrepreneur Having worked with Doug on past ventures, James was aware of him andRead MoreAn Entrepreneur s Roadmap By Joseph Picken1079 Words   |  5 PagesRoadmap,† by Joseph Picken, he outlines entrepreneur characteristics, specific obstacle’s most experiences and mainly how he got to where he is. Out of eight specific hurdles, the first one is setting direction and maintaining focus. The first step entrepreneurs have to undertake is launching their startup. However, before doing that they need to have a clear understanding of their goal and establish an exact direction. Which includes, who they are targeting, what are they offering, value proposition

Similarities Between Graceling And Fahrenheit 451

The idea of dystopian societies have drawn readers and authors alike for decades, each work of literature captivating millions. Books in the genre, of course, are classified by the world in which the main characters live. Although society is initially presented as perfect, beneath the surface it is deeply flawed in the eyes of the author. Although many books follow this formula, we will focus in on two specific pieces that carry very different storylines: Fahrenheit 451 by Ray Bradbury, and Graceling by Kristin Cashore. First, we will identify what ideas and themes the two books represent, and how these ideas are similar to concepts we can identify in modern societies. Following the identification of themes, we will be able to isolate†¦show more content†¦Represented constantly through the book, those three themes are the building blocks for Bradbury’s masterpiece. The first theme, oppression of the people, is evident primarily in the society Montag lives in. As entertainment became held at a higher value, written literature has been deemed dangerous to the ideals of the people by proposing conflicting viewpoints. Beatty, one of the main advocates for the eradication of literature in Fahrenheit 451 attempts to convince Montag of this (and the importance of his job - burning the books) by stating â€Å"We stand against the small tide of those who want to make everyone unhappy with conflicting theory and thought. We have our fingers in the dike. Hold steady. Don’t let the torrent of melancholy and drear philosophy drown our own. ...I don’t think you realize how important you are, we are, to our happy world as it stands now.† (Bradbury, 59) The philosophy of Beatty is not only represented, but the ideas of their society as a whole. Montag, of course, views the limitation of information accessible by the general public as a ves sel of oppression, leading to his escape. Another prominent theme from Fahrenheit 451 are the inner struggles faced by our main character, and his evolution as a person because of them. A primary

Essay on The Globalization of Nestle - 1612 Words

Globalization is the dominant force by which the world has become interconnected significantly as a result of extremely increased trade and decreased cultural differences. Globalization has made crucial changes in the production and trade of goods and services. The giant companies are now multinational corporations with subsidiaries in many countries. They are no longer national firms with their operations limited to the boundary of just one country. Such companies’ growth and operations are not constrained by any geographical, economical or cultural boundary. One of these multinational corporations is â€Å"Nestle†; that has gained world-class recognition in recent times. Nestle has made significant use of globalization in the last decade in†¦show more content†¦Economic Globalization: Because of the geographical expansion of the company, its focal point shifted from the national market to the global market. This shift was driven by important changes in their management team that leads to new and different practices of managing and organizing production and distribution processes of goods globally. Geographical Globalization: Geographical expansion of the company was a result of â€Å"Mergers and Acquisitions†. Nestle has made over 50 acquisitions since 1985. Initially, Nestles’ growth strategy used acquisitions to diversify the company’s product offering. Then, in the early 1990s, it used acquisitions to expand geographically. More recently, it has focused its acquisitions on growing a selective number of very attractive businesses in different geographical markets where it can achieve leadership positions. Since the year 2003, it has made 31 acquisitions. Some of them are extremely crucial to Nestles’ growth. It is really important to trace the pattern of Nestles’ MA. The company was losing market share in the developed countries at a fast pace due to increasing competition. As a result of this, the company decided to shift its focus from developed to developing countries. Since developing countries are emerging markets for goods and services. In today’s scenario, developing countries are considered potentially higher than developed countries. This was the reason the company started focusing on Countries like Africa, IndiaShow MoreRelatedGlobalization Nestle Essay3797 Words   |  16 Pagesserve as a conveyor of this global phenomenon and one such company is Nestle, which is the subject of this report. Initially, the globalisation phenomenon and its dominant factors will be described. Subsequently, the Nestle multinational corporation will be introduced. The report will then delve into the means by which globalisation has developed in recent history and how this influenced Nestle. It will also discuss how Nestle has responded to these influences and how it has come to be the globalRead MoreNestle : The Largest Food And Beverage Multi National Corporation1741 Words   |  7 PagesGlobalization is the dominant force by which the world has become interconnected significantly as a result of extremely increased trade and decreased cultural differences. Globalization has made crucial changes in the production and trade of goods and services. The giant companies are now multinational corporations with subsidiaries in many countries. They are no longer national firms with their operations limited to the boundary of just one country. Such companies’ growth and operations are not Read MoreHow KitKat Works to Globalize Their Product and Still Manage Success984 Words   |  4 Pagesyet this paper will mainly focus on some aspect such as the manufacturing process including labor system and distribution. Kit Kat production in Thailand is manufactured under the influence of the multinational corporation, Nestlà ©, thus making it a production of globalization and New International Divisions of Labor. â€Å"Every five minutes enough KitKats are manufactured to outstack the Eiffel Tower, while a year’s production would stretch around the London Underground more than 350 times and thatRead MoreNestle: Macro Environment and Micro Environment Analysis1003 Words   |  5 PagesAnalysis of Nestle: Nestle in the Global Environment: Nestle operates in over 130 countries and in order to understand the business environment they operate in analysis on the external factors that lie outside the control of Nestle has to be conducted (Grant et al. 2011, 101). The tool tasked with conducting an external analysis of the macro environment is PEST while the external micro environment will be analysed with the help of Porters Five Forces. However it is worth mentioning that Nestle is notRead MoreNestle - Global Strategy Case1650 Words   |  7 Pages1.What is the company’s strategy with regard to business development in emerging markets? Does this strategy make sense? From the NESTLE : GLOBAL STRATEGY case, it can be seen that Nestle generally operates worldwide with the strategy of customization rather than globalization. It moves into consumer markets by using Niche market strategy to become the market leader in each of the niches. It mainly focuses on European markets, which make up 70 percent of its sales. As mentioned, these markets areRead MoreGlobalization Of The International Labour Organization1763 Words   |  8 PagesOrganization (2003), the term ‘globalization’ is used in diverse ways, but the major idea behind the term is progressive integration of societies and economies; the progressiveness is motivated by new economic relationships, new technologies, and various national as well as international policies of an array of players and entailing international organizations, governments, labor, business, and civil society. This implies that there are two aspects to the globalization process; first, it refers toRead Morenest le in ghana1018 Words   |  5 PagesGSM5200 MARKETING MANAGEMENT - GROUP STUDY Nestlà © (Ghana) Ltd. â€Å"An Analysis on Situation and Marketing Strategy Proposal to Maintain Brand Equity and Expand Brand Penetration of Nestle Products in Ghana, West Africa† â€Å"How to effectively expand market in least developing countries† is the major issue found in the case. This consists of derived issues faced by the company which can be correlated with marketing studies. By The American Marketing Association, marketing is defined as the activityRead MoreSwot Analysis Of Nestle1302 Words   |  6 PagesExternal Environment General Environment Overall, the general environment for Nestlà © is very good. Considered the world’s largest packaged food and beverage manufacturer in the world, Nestlà © operates in 12 different segments of the consumer products market, including baby foods, bottled water, cereals, candy, coffee, prepared and prepackaged foods, dairy, drinks, food service, healthcare and nutrition, ice cream and pet care. Its stable of brands includes some of the best-known names in the industryRead MoreTell Me What You Eat, and I’ll Tell You Who You Are1279 Words   |  6 PagesBrillat-Savarin. With the growth of food import/export around the world and the opportunities of expansion in foreign coutries: Could Brillat-Savarin’s statement still be possible today or has it completely lost ground? Food is one of the fields in which globalization has faced and is facing very strong and persistent resistance across the globe. How do firms work past this? With climate, flora and tastes changing from one region to another, our blue planet houses a plethora of different grains, which areRead MoreGlobalization and Human Resources2045 Words   |  9 PagesNestle’ Company Leona Parks For Dr. Larry Byrd BUS325-001 February 1, 2013 Nestle’ Company The Enterprise This paper will discuss Nestle’ concerning globalization and its HRM strategies. With instant coffee, baby food, and bottle water in the mix, Nestle’ crunches more than just chocolate. The world’s #1 food company in terms of sales, Nestle’ is also the world leader in coffee (Nescafe’). It also makes coffee for the home-brewing system; Nespresso. Nestle’ is one

The Cold War And The Soviet Union - 1814 Words

â€Å"Every war is fought three times. First comes the political discussion over whether to start or enter it. Then comes the question of how to fight it. And, finally, there is consideration of what lessons should be learned from it.† -Richard N. Haass. The Cold War was the third major conflict of the 20th century, 1947-1991, and followed just these rules. All three phases can be identified, and all three triggered intense debate. The Cold War was located in the countries of the US, the Soviet Union, Vietnam, Cuba, Greece, and Korea. Throughout this period, the rivalry between the two superpowers, the US and the Soviet Union, unfolded in multiple arenas: military coalitions; ideology, psychology, and espionage; sports; military, industrial, and technological developments, including the space race; costly defense spending; a massive conventional and nuclear Arms race; and many proxy wars. The clash of Capitalist and Communist ideologies between the United States and the Soviet Union was the main cause of the Cold War. Two main lessons that can be learned from the Cold War include: to respect other countries ideologies (agree to disagree) and don t bring nuclear weapons into war conflicts. These lessons can support the claim/thesis in many ways. One of the main lessons learned from the Cold War that can support that the US and the Soviet Union are the main cause of the war, would be that the US and the Soviet Union needed to respect other countries’ ideologies. The reasonShow MoreRelatedThe Cold War And The Soviet Union973 Words   |  4 PagesThe Cold War was a state of economic, diplomatic, and ideological discord among nations without armed conflict. The Cold War was between the United States and the USSR because these were the two major powers after WWII. Basically, the Cold War was a series of proxy wars that had taken place back in time involving surrounding countries. One of the main causes for Cold War was that the Soviet Union was sprea ding communism and the United States didn’t like that so they were trying to contain communismRead MoreThe Cold War And The Soviet Union1233 Words   |  5 PagesThe Cold War is unique among war’s to be not a war between states, but a war between ideologies. The United States and other allies defend social democracy capitalism, as the pinnacle of freedom and equality; and the Soviet Union though communism was the pinnacle of equality. These ideologies manifested themselves through the superpowers, which caused the conflict between them. Both the United States, and the Soviet Union are to blame for the outbreak of the Cold War. The United State’s missionRead MoreThe Cold War And The Soviet Union1697 Words   |  7 PagesThe Cold War, in fact didn’t take place in the winter season, but was just as dangerously cold and unwelcoming, as it focused on two contrasting powers: the U.S. and the Soviet Union. After World War 2, the Cold War influenced capitalist U.S. and communist Soviet Union to engage in disagreements causing many disputes having to use military, economic and humanitarian aid. With different goals, the contrasting powers prove through the Marshall Plan, the Cuban Missile Crisis, and SALT that communismRead MoreThe Cold War And Soviet Union840 Words   |  4 PagesThere are many theories and opinions of how the cold war started. Some believe that the cold war was the result of the belligerence of Joseph Stalin and the insecurity it caused in the United States and the West. Others believe the primary responsibility for the cold war derives from the hardline policies of the United States. (Viewpoints Article: the Soviet Union Start the Cold War) I believe The Cold War was triggered by the theory of two superpower countries in a race for dominance in the worldRead MoreCold War And The Soviet Union859 Words   |  4 PagesAMS2270 Cold War This essay will discuss about cold war, including the background, beginning, progress and ending. As we know, cold war is a struggle between U.S. with NATO and Soviet Union with WTO from 1947 to 1991. It is a significant event in history, and it influence the almost all of world, it directly lead to the radical change of eastern Europe and the breakup of the USSR. In 1946 February, George.F.Kennan wrote a â€Å"Long Telegram†, it clearly said the strategy of containing Soviets and itRead MoreThe Cold War On The Soviet Union1230 Words   |  5 PagesThe Cold War’s effect on the Soviet Union Shortly after the World War 2 ended, the United States and its North Atlantic Treaty Organization allies entered the cold war with the Soviet Union. Germany was divided in half and later, the Berlin Wall was constructed as a physical boundary between the Soviet controlled East Germany and NATO controlled West Germany. This standoff continued until the Soviet Union dissolved in 1991. The cold war had a huge influence on the world stage, but also had a majorRead MoreThe Cold War And The Soviet Union1391 Words   |  6 Pageswake of World War II as the decades-long force of Germany’s reign came to its conclusion, an extensive repositioning of authority among the world’s top powers began. The war wielded devastating consequences for most countries involved and effectively diminished the dominance Britain and France once employed across the globe. Out of this devastation rose the two new dominating forces of the world who were triumphant in the aftermath of the war: the U nited States and the Soviet Union. The United StatesRead MoreThe Cold War And The Soviet Union Essay965 Words   |  4 PagesThe Cold War was a period in world history marked with increased tensions primarily between the United States and the Soviet Union. Both countries desired to expand their ideologies across the globe, the U.S. urging capitalism and democratic elections and the Soviets promoting communism. After the allies had obtained victory in World War II, the Yalta Conference was held. Joseph Stalin, the leader of the Soviet Union, wanted to expand his sphere of influence into Eastern Europe and demanded thatRead MoreThe Cold War And The Soviet Union1343 Words   |  6 PagesAbstract: As one of the most important events in 20th century, the Cold War had a very deep influence for the human-being civilization and it changed the world structure . The United States and the Soviet Union ,the two poles, became enemies from friends after the World War II. They adopt hostile attitude towards each other and criticized the the opponents’ social systems. To find out who provoked the Cold War, the US, the Soviet Union, the United Kingdoms ,Roosevelt, Truman ,Stalin, and ChurchillRead MoreThe Soviet Union And The Cold War1038 Words   |  5 PagesAfter a series of events during the time of World War II, tensions between the United States and the Communists such as the Soviet Union and China, developed into a military and political conflict such as the Cold War. During the Cold War, which went on for 50 years, the Soviet Union and the United States competed to expand their economical and political influence. Although, the United States military has increased in size and it’s strategy. The United States power today is highly supreme when it

Business Professionals Must laws Function â€Myassignmenrthelp.Com

Question: Discuss About The Business Professionals Must Laws Function? Answer: Introducation The System of laws principles under which the corporate and business professionals must function in a way which is beneficial to the people of the society and country as a whole. Its a broad topic which covers bribery, corporate governance, corporate social responsibility, insider trading, tax avoidance, corruption, political contribution, discrimination fiduciary responsibilities. When ethical principles are followed trust develops between workers management also between public corporation leading to more productive workplace vice versa. The case study will discuss a macro ethics issue related to Volkswagen diesel scandal of 2015. This study helps us to identify the possible ethical dilemma between the greater public need and researchers access to vehicle software code against the manufactures wish to keep the code proprietary (Wardord,2016). This study explains the utilitarian, individualism, virtue, justice moral approaches to better understand the ethical dilemmas that arose in this case study. Volkswagen case Volkswagen is one of the worlds leading auto maker and it always had the aim of becoming the world largest by selling more number of cars than Toyota. The combination of imperious leadership and lack of proper control led to a scenario which proved fertile for bad decisions. Apart from this aim of becoming the worlds leading it also help Germany ameliorate the aftermath of great recession of 2008 by exporting more cars. By the year 2007, when Martin winterkorn, who became the CEO of the company, targeted U.S to take the company to new heights. For achieving this, VW had to increase its sales of motors to thrice then its present motor sale in U.S. Further to come to this position, the German giant had to do something which have never happened before. It had to produce cars which are not only powerful and superior than its competitors but also friendly to the environment. The organisation then aimed the U.S market which had very less diesel engine cars in comparison to gas other engin es . Martin winterkorn thought that diesel cars are more fuel efficient without any impact on power. But the diesel cars produce more pollutants than cars which are powered on gas (Lynch Santos,2017). The company under the leadership of Winterkorn were very aggressive in its approach. The seniors bullied the lower or sub ordinates and even fired the engineers or executives who did not obey them. The employee never had the courage to pass any bad news to Winterkorn, as he never welcomed them. They only approached him when they had some good news (lynch santos,2017). The Cheat device: Once Winterkorn started with the company expansion plans, he approached Daimler, another player in the market whose Blue Tec discovered a substance called urea which greatly reduced the nitrogen oxide , one of the most toxic substance and main by-product found in car emissions. The Volkswagen technical research team had a tough job ahead to work from scratch under the demanding leadership who insisted on success. The technical team finally found their way and created a cheat device with an aim of installing them to the cars which will be exported to U.S. The software had the function of detecting whether the vehicle is being tested indoors ( labs) because in labs not of its wheels were used. In labs only two of its wheels were used. At that point of time it self-activates its emissions controlling devices while on road the same was not being replicated. So, during the test it passed the test while on road, where the cheat device automatically turned off and the emissions levels were much higher than allowed (lynch santos,2017). Sometimes the levels were 35 times higher than permitted. This revolutionary device made researchers all over the world to think as the diesel engine cars which were used in U.S were less pollutant than that of Europe. Impacts of this scandal on the company This ruined the goodwill of the company and moreover made the consumers feel cheated who bought diesel engine by thinking that they were less pollutant. The company announced a sum of $9.6 billion only for the claims they were receiving from its regulators and consumers. The company lost $1.6 billion in its third quarter and operating profits in 2015 fell significantly. Its ordinary share value fell by 23% after the scandals were revealed. Lastly there was a fall in the market value of the company which fell by 31 percent from its previous 52.75 billion euros. The consequences can be summarised (lee,2016): The share price of company plunged by 1/3rd since September 2015. The companys CEO resigned, Martin Winterkorn resigned taking all responsibilities of the fall out. Several law suits and claims from different car owners are expected. The company declared an amount of 3.7 billion of provision to cover the cost of aftermath but market analyst predicts the actual sum would be much higher than that. Loss of companys reputation. Billions of dollars of fine penalties more to come from the U.S regulators. The factors which led to this drastic situation made by the technical team of the company are: Pressure The was huge pressure on the staffs from the top officials. Every employee of Volkswagen was so obsessed with companys code of conduct that at one point it seemed irrelevant when management only goal was to succeed by any means.s Prospect There was this chance for company to become the worlds leading by producing a fuel-efficient diesel engine car and take the maximum market share than Toyota, the Japanese giant. This led to buying of a software which had this unique function of finding whether the vehicle is tested indoors (labs) because at that it would turn the emission controlling software which reduced the emission levels. Although it was sold only for testing purpose as use of such software commercially was not legal. Rationalization: In 1970, the engineers came to know that Volkswagen installed defeat devices. The consequences at that time were minimal, as there was a mere fine of 120,000 $. The punishment at that time were light that they may have rationalized. This gave the belief that it can used for the betterment of the company. These three factors together can bring a situation when employee may begin to engage in unethical behaviours. Ethical analysis The main issue in the case is whether the information about the software should be transparent to the consumers and the researchers or remain reserves under the DMCA act. This section shows how the case raised the issues of ethical dilemmas ( warford, 2016). These issues are explained below: Utilitarian approach: The utilitarian approach here brings the issue open code made accessible to the owners and software researchers so that the fraud of this nature is detected sooner. This would the mean better health of the public and environment as the affected cars either would be modified or taken off the roads sooner reducing the harmful emissions. Additionally, the security vulnerabilities could be identified or patched sooner preventing the hackers taking advantage of the situation. The more eyes on the code would reduce the number of bugs in the software, which could reduce other safety risks due to flawed software. Moral Rights: The auto maker may find that making their software code public would restrict on their right to own intellectual property. Due to this there is code protection under DMCA, as there is significant commercial interest at stake. However, having right over this would enable public towards the safe products which can be achieved by having more eyes on the code which out weights the right to intellectual property. Justice: This may not a major role over the debate of open software code but the way Volkswagen acted was not fair as it put other diesel car manufactures which used expensive emissions control devices at competitive disadvantage. Additionally, it also forced the public to inhale the poor air quality while it benefitted by deceiving the public Virtue: Although, this may not directly but the way Volkswagen in antithesis tried to portray in its television commercials as engineers sprouting angel wings did not act virtuously in deceiving its regulators and the public with its cheat device. This resulted in plummeting stock prices and loss in sale due to public loss of trust in organisation (warford,2016) Solution: The Volkswagen group main issue is facing problem of credibility from its consumers. Although its takes decades to establish the trust among the consumers and stakeholders, a single instance puts back the company to its initial level from where it started (Zhou,2016) The three possible solutions to this scenario are: Rebranding: In the last 6 decades, Volkswagen have become one of the leading auto maker of the world. Many believed that instances like this will be overlooked soon but Volkswagen top management have started planning to establish the company from a nascent stage. If its starts by renaming the company then it may re-establish the image it had because of this scandal. The rebranding of the company will also help the company to function efficiently and may potentially save the company. The company can choose to establish the one which is greener and focuses on corporate social responsibilities. Hiring an autonomous agency for Verification: Hiring an autonomous agency for testing purpose of vehicle emission can bring back the trust of customers as previously Volkswagen had its own team for the same. Posting a bond: A final solution can be a bond that acts as a credibility between the Volkswagen and the consumer. The bond should state that, if anything like the past happens again then the company would be liable. Conclusion: The above case study can be summarised that when an organisation tries to maximize its profits by keeping its reputation at stake then it may not only lead to huge financial loss but will also lead to a situation where it may not regain its trust back from its consumers and stakeholders. An organisation should operate by following all the standards set aside by the government for the betterment of the company. References: Warford, E. (2016). Ethics in classroom: The Volkswagen diesel scandal. New Orleans Publisher. Zhou, A.(2016). Analysis of the Volkswagen scandal possible solution for recovery. UCSD-GPS CASE 16-12. Retrieved from https://gps.ucsd.edu/_files/faculty/gourevitch/gourevitch_cs_zhou.pdf Lee, J. (2016). The Volkswagen Turing scandals: Lessons learned. Retrieved from https://www.accaglobal.com/in/en/student/sa/features/vw-turing.html Lynch, L., Santos, C. (2016). VW emissions the 3 factors that drive ethical breakdown. University of Virginia: Darden Business Publishing. A look at the Volkswagen emissions scandal. Retrieved from https://indiatoday.intoday.in/auto/story/a-look-at-the-volkswagen-emisions-scandal/1/520067.html Mansouri, N (2016). A case study of Volkswagen unethical practice in diesel emission test(5th vol). International Journal of Science and Engineering application

Looking Back and Looking Ahead free essay sample

Looking Back and Looking Ahead Education has been a major part of life. Thanks to education, I am able to continue my studies now at a college level and soon I will be able to achieve my professional goals. These goals could not be met without having the proper habits of mind. According to Framework for Success in Postsecondary Writing, habits of mind are â€Å"ways of approaching learning that are both intellectual and practical†. These habits include: curiosity, openness, engagement, creativity, persistence, responsibility, flexibility, and metacognition. Throughout the years, I have learned to incorporate many of these habits in my writing, but I am still continuing to learn how to develop and use habits that may be challenging. Consequently, my education in high school was one of the main sources that instilled my habits of mind in writing. During the four years, I was involved in various clubs and organizations that helped me develop curiosity, engagement, persistence, responsibility, and flexibility. We will write a custom essay sample on Looking Back and Looking Ahead or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Not only did my involvement in school help, but also the rigorous courses required me to stay on task in order to succeed. On the other hand, there were some areas that were neglected like openness and creativity in writing, specifically in my English classes. Looking back, I realize that all of these habits of mind do not necessarily begin in school but instead, in the homes of everyone. As young students, our parents are responsible for teaching us healthy habits and maintaining them. With the support of my parents, I can proudly say that they have done an excellent job helping me develop good habits of mind. Providing that no one is perfect, I am still learning to improve my habits and overcome writing challenges. Because it is my first year of college, my learning results for first year writing courses will be very valuable. These proper writing lessons will be the ones that I will take with me for the rest of my college education and in the professional world. As of now, I feel more confident writing to audiences of my age, writing research papers, and using proper grammar. Writing creatively, writing to different audiences, and staying on one specific topic are challenges I wish to conquer. Looking ahead, a college writing course will be nothing like a high  school course. To get the most out of the first year writing course, I must do my best to follow the eight habits of mind and improve those that I find puzzling. To conclude, my habits of mind will be essential to be successful in all of my college courses. I may come across some difficulties, but I am hoping that my first year courses will guide me to becoming a better writer, reader, listener, and learner. These skills as well as the good habits will help me achieve my educational goals and soon my career goals.