Movie Reflection - 2707 Words

What is in your movie? ENG 225 Hannah Judson March 15, 2010 What is in your movie? How does one analysis a movie? How does one watch a movie? What are you looking for in the movie? When you watch the movie, does the movie tell you a story or do you learn any life lessons from it? Movie making is considered an industry and an art form; as an artist media, it can come in a form of expression. A movie has so many components intertwined into it to make it overall and complete. Therefore, is there any one component that is superior to the other when the creators are composing the movie? There are so many elements and components used in creating and analysis a movie. However, before we take a look at those elements, let’s take a look†¦show more content†¦Sometimes when recording a film and the dialogue is not very clear during the shoot and must be re-recorded in a studio, preferably using the same recording equipment used during the shoot, this is known as â€Å"dubbing†. There are many different types of equipment that are available for recording known as the ADR (Automatic Dialogue Replacement). When it is necessary, the actors would sit in a sound-proof booth with a screen to play back the movie and allow the actors to re-enact the scene and re-record the dialogue all over again. On feature films, sound engineers use huge multi-track mixing desks and high quality monitor speakers to ensure that the audio is well-balanced and what needs to be heard is audible. Furthermore, any sounds that were not captured during the shoot are added at the post-production stage. Work on sounds that need enhancing; footsteps, doors, creaking, and so on, are usually done by a Foley artist. They create and record all manner of sound and noises in a studio using their own favorite props. A great example that a Foley artist would be used for would be any animated movies. My favorite animated movie of all time is Monsters Inc. ( Docter, 2001). All of the different sound effects that were made, for example, when â€Å"Sully† was riding aro und on different doors, the Foley artist had to create the sound of a pulley. Another example of this would be from the movie Titanic when the ship was breakingShow MoreRelatedMovie Reflection665 Words   |  3 PagesExtra Credit: Electric Shadows Reflection The film makes me recall my childhood and my parents’ childhood. It descried a story in a town of Northwest China happened between 1970s and 1980s. At that time, people could only watch the outdoor movie that cemented by celluloid. This film covers the family love, romantic love between two generations and friendship. Also, it gives me a strong feeling of how the Chinese cultural revolution have changed the people’s lives and ideas. From what I learnedRead MoreMovie Reflection1301 Words   |  6 Pagesthing that I will mention are the different acts and how the outcomes would’ve been different if they would have been in act at this time. The first movie I will be talking about is Matewan. Matewan is a movie about the mines in Mingo County, WV. In the beginning, I wasn’t sure if I would end up liking the video or not. The further it got into the movie, I really enjoyed it. I loved learning about what the â€Å"miner’s 3life† was like. It showed what they went through as they worked in the mines and itRead MoreMovie Reflection Paper1255 Words   |  6 Pagesis Thanksgiving and my wife and I along with our 18 year old daughter are planning to see the movie WONDER today. I believe this is a perfect opportunity to conduct the experiential learning exercise. My hypothesis is that this movie will have characters who will display an intertwining of their strengths to bring about a successful outcome. Perhaps these strengths are similar to ours. The movie plot: â€Å"Based on the New York Times bestseller, WONDER tells the inspiring and heartwarming storyRead MoreGandhi Movie Reflection981 Words   |  4 Pagesof non-violence. He worked hard to achieve the mission to spread the message of love and equality. The movie â€Å"Gandhi† directed by   Richard Attenborough tells us about how his principles made the British give freedom to India and his face moved millions of crowds to fight for freedom. But mainly, this movie shows the complex life of Gandhi and his importance that made a difference.   Ã‚  Ã‚  Ã‚  The movie starts with a flashback to a younger, 23-year-old   Gandhi during his days in South Africa during 1893.Read MoreReflection Of The Movie Moana1059 Words   |  5 PagesPeople of all ages have watched or heard about the movie Moana. They all want to see Disney’s new â€Å"princess,† or so they thought it was going to be a new princess. The movie sets an ambivalent, but curious tone. Moana is to become the next princess of her tribe, but when she lets her curiosity get the best of her. She has to decide whether she wants to lead her tribe or set forth on a journey that no one knows the outcome of. Throughout the movie, Moana, many life lessons are taught on how to handleRead MoreReflection Of The Movie Amistad1426 Words   |  6 PagesKorea, they knew if escaped, then their families would suffer the consequences, but they didn’t see it as bad thing since they knew there wasn’t a very bright future in their country to begin w ith. So, they escaped to truly live and to be free.  This movie really changed my perspective on history, but especially on the history of African-Americans and slavery. Seeing how innocent people who had done nothing to deserve such cruel and terrible inhumane treatment by the hand of others who saw them as inferiorRead MoreAmistad Movie Reflection748 Words   |  3 PagesIn the movie Amistad there are many instances where African Americans are treated very poorly, just like they were not even the same creature the captors were. I have watched this movie and thought it over thoroughly afterwards. I was tasked after thinking it over the answer the question of â€Å"How could someone’s conscience allow them to treat another human being so horribly?† I find this answer very obvious throughout the film. These men performing these heinous acts of injustice against these AfricanRead MoreEmojis Movie Reflection1252 Words   |  6 PagesThe film starts with a bunch of high school students walking around, all immersed in their smartphones. We travel inside the world of a smartphone belonging to a freshman named Alex (Jake T. Austin). The Emojis live in the city of Textopolis, and each of them performs the same function they were designed for. Gene (TJ Miller) is supposed to be a meh Emoji like his parents Mel and Mary (Steven Wright and Jennifer Coolidge), but unlike all the other Emojis, Gene has multiple expressions and feelingsRead MoreMy Movie Reflection1314 Words   |  6 PagesThis movie changed my outlook on everything. Sam is a man who has a mental disability and he got a woman pregnant. The woman took off when she gave birth and left Sam with the baby. Sam tried very hard to raise his daughter Lucy, but due to the fact that he had a mentality of a 7 year old, he had a hard time. He got help from her God Mom, Annie, who was also Lucy’s piano teacher later on. Sam’s friends, who had disabilities as well, helped him with Lucy. Sam worked at Starbucks and it showed examplesRead MoreReflection on the Movie Lincoln Essay1120 Words   |  5 PagesLincoln Reflection Lincoln, directed by Steven Spielberg, is a historical drama that follows the political aspects of the last four months of the American Civil War and Lincoln’s life as Lincoln strives to gain ratification of the 13th Amendment to the Constitution, which would bring an end to slavery and unlawful involuntary servitude in the United States. Spielberg, unlike other historical directors, has successfully portrayed Abraham Lincoln from several angles; the fatherly Lincoln who cares

Freud on Happiness Essay - 1390 Words

Varea Romanenco FLAN 257 November 24, 2007 Sr. Elena Arminio Freud on Happiness The everlasting question of What is Happiness? has been inquired since the creation of men. Unfortunately, the only agreed answer that humanity came up with is that all the creatures seek happiness, but no one has the concrete directions for achieving it. Our libraries are overwhelmed with books about happiness, but no dictionary definition explains which path men must take to be happy. No mathematician gave us the axiom which we could use to solve the problem of living in bliss. No scientist brought up the formula of fusing certain ingredients to produce the drink of happiness. Still almost all the people consider that their ultimate purport in†¦show more content†¦To say it better would be to cite the words of Freud, himself: What we call happiness, in the strictest sense, comes from the (preferably sudden) satisfaction of needs which have been dammed up to a high degree (Freud 254). Freud proposes the Principle of Satisfaction when aiming to be happy, in other words a problem of satisfying a persons instinctual wishes (Freud 263). Consequently, he concludes that because our appetite can never be fulfilled, the attainment of happiness will be nothing else than pessimistic. Also, he notes, that not all pleasures or wishes can be satisfied as soon as they are conceived. Freud presents the example of a baby, who, initially, believes that all his/her wishes should be gratified, and only later learns, form the Reality Principle, the harsh truth, that the wishes can not be satisfied instantaneously. More than that, life teaches men that in order to experience happiness one must sacrifice the instant gratification of his/her desires in order to achieve happiness in future. A simple example would be when a businessman decides to work overtime in order to receive more money and, thus, receive more pleasure, of course temporary and in future. So, Freud speculates on the conjecture that our universe or our world was created in such a way, that we are not be able to live happily for a prolonged time (Farrell 11). He introduces the Principle of Reality, the negative way of achieving happiness, when man strives to avoidShow MoreRelatedSigmund Freud : Civilization And Its Discontents1682 Words   |  7 PagesSigmund Freud: Civilization and Its Discontents In the book Civilization and Its Discontents, Sigmund Freud writes about how civilization is a place of conflict when it comes to the need for conformity. Civilization is a place that does not function orderly despite having laws and regulations put in place. People often face the challenge in conforming to the restrictions in their daily lives when it comes to satisfying their needs. Sigmund Freud refers to religion as a method of conformity whenRead MoreFreud s Theory Of Instincts And The Individual Psyche1550 Words   |  7 Pagesits Discontents†, we are introduced to a new outlook in the way we view our lives due to his analysis of civilization and how it has affected our happiness. Freud uses his theory of instincts in order to explain what encourages us as well as how our behavior is all linked together and is motivated by our instincts. He explains why humans seek happiness and how it is one of the toughest things to achieve. Towards the end of his book he also gives a n insight on how the individual psyche which consistRead MoreEssay about Problems of Civilization and Society1341 Words   |  6 Pagesand Its Discontents Sigmund Freud explains the conflict in which humans experience self-entanglement, primarily due to the conflict with the self and civilization. Freud defines the conflict humans have between the self and culture, both of which are structured by civilization. Similar to Freud, Adrienne Rich also sees herself locked in conflict caused by society. However, in comparison to Freud, Rich describes these conflicts based on personal identity, whereas Freud describes conflicts based onRead MoreLiterary Analysis : Civilization And Its Discontents1497 Words   |  6 Pages Need intro, thesis Freud and Zhuangzi both think worldly happiness is fleeting and brief, but Freud thinks happiness can only be temporarily achieved and never to its fullest extent on an individual basis. In contrast, Zhuangzi believes happiness can be found in oneself if one understands the contentment of the Dao and is secure in the knowledge that everything is relative. In his book Civilization and Its Discontents, psychologist Sigmund Freud argues that every human’s purpose is to â€Å"striveRead MoreMark Edmundson Anti-Idealism1451 Words   |  6 PagesEdmundson cites the loss of these ideals through modern writers, such as Shakespeare and Freud. Edmundson specifically calls Freud a â€Å"relentless enemy of the warrior ideal, the religious ideal, and the ideal of transcendent philosophy.† The truth in Edmundson’s analysis of Freud’s anti-idealist view can be seen in Freud’s novel, Civilization and Its Discontents. In this novel, Edmundson’s assessment is most evident that Freud sees a desire to follow ideals as a â€Å"fall to illusion, as well as Freud’s obviousRead MoreAll Of Civilization And Discontents By Sigmund Freud1172 Words   |  5 Pagesevolving. Consequently, the book focuses on the friction between the two and the change that civilization had achieved at that time while on the othe r hand there is the disquiet on the prohibitions that it brought to humans. To a large extent therefore, Freud tries to illustrate the two parallel paths that civilization and humans sought to contain. With reference to his earlier work on civilization and religion, he sets the ground on the unchanging nature of the human instinct despite the ‘covering overRead MoreCivilization and Its Discontents, by Sigmeund Freud Essay example840 Words   |  4 Pagesâ€Å"Civilization and Its Discontents† is a book written by Sigmund Freud in 1929 (originally titled â€Å"Das Unbehagen in der Kultur† or The Uneasiness in Culture.) This is considered to be one of Freud’s most important and widely read works. In this book, Freud explains his perspective by enumerating what he sees as fundamental tensions between civilization and the individual. He asserts that this tension stems from the individual’s quest for freedom and non-conformity and civilization’s quest for uniformityRead MoreFreud And Foucaults Discipline And Punish1598 Words   |  7 Pagesreading both Freud’s â€Å"Civilization and Its Discontents† and Foucault’s â€Å"Di scipline and Punish† it is apparent that they have different views on the function of human society. Freud’s general claim in his writing is that the purpose of human life is happiness. Though our current civilization often does not offer direct, intense satisfaction of our carnal desires, it does offer a more stable lifestyle that avoids pain and results in smaller, simpler pleasures. Foucault’s claims, on the other hand, focusRead MoreHow Does Private Property Begin1140 Words   |  5 Pagesinvolvement in social interactions. They always show their dominance on the fellow citizens which results in the formation of corrupt state of man in civil society. (Page 25) In what way according to the Freud, does religion offer consolidation from the hardships of life? According to the Freud the religion answer the question which is mostly asked what the purpose of life is. Religion tells us why we created and what is the purpose behind the creation of the whole universe? It is the religion whoRead MoreMaslow, Durkheim, And Freud1737 Words   |  7 Pages Weber, Durkheim, and Freud each offered a fascinating account of the role of religion in modern life. Weber and Durkheim specifically asked how to act ethically in a world of fragmenting values. Freud largely bypassed ethics, looking instead at how the individual utilizes values in negotiating pleasures, pains, and disappointments. While these three thinkers range from attention to the individual (Freud) to the social (Durkheim), and from a general, primitivistic (? Do you mean that he looked

IT Management Issue Temple and Webster

Question: Discuss about the IT Management Issue for Temple and Webster. Answer: Introduction: Temple Webster is an online retail store that was founded in the year 2011 in Australia. The online retailer deals with furniture and other things for Art Dcor. The company has been successful in its business operation and claimed to achieve $1 million revenue within a span of 214 days of the formation of its online site (Templeandwebster.com.au, 2016). It has to be mentioned that there is intense competition in the online retail market as well. Companies like Kogan, The Iconic, Catch of the Day and other such online retailers have marked their business quite effectively in the recent market scenario. Role of service delivery technologies: The thorough use of information and communication technology in the service and retail sector of the business has increased the efficiency, accountability and transparency of the retailing and other selling methods. As stated by Wyche et al. (2013), there are potential benefits of delivering services by utilizing information and communication technologies. Wyche et al. (2013) further added that this online technology have open up the horizon for every field such as health, education and even for the provision of food. The e-commerce activity has created business models by involving employers, entrepreneurs, suppliers, distributors, retailers and the customers as well (Fang et al., 2014). Shaping the regulatory reforms and important policy frameworks, there lays great opportunity of better economic system to work and extent the business activities. Tools used by Temple Webster: In order to carry out the business activities, an online retailer has to use a number of tools in their everyday life. Reading Veit et al. (2014), it has been observed that a social networking page should be available to the consumers for easy shopping option. This service is easily provided by Facebook. Therefore, Facebook platform with online payment methods using PayPal or Google Checkout can be of prime utilization and beneficial for the online retailer. Another important tool is to create subscription or purchasing account for the consumers. Fetching the details from the accounts of Google, Fcaebook or other Social log-in data, a customer can easily be subscribed to and make purchase whenever required (Fang et al., 2014). It has been found that Temple Webster uses these tools as a part of their online retailing activities. The Online Store also has a Shopping Cart added to its Website that makes it easier for the visitors of the website to make purchase from there (Templeandweb ster.com.au, 2016). In addition to these, there are other means of exaggerating the business activities of an online retailer. Using hash tags in social media like twitter by pointing a number of important activities like #buy, #discounts and others. Conclusion: It can be easily said that the role of information and communication technology is increasing profoundly to support the changes in retail technique. Almost every Company is turning its business activities online. Moreover, e-business has facilitates the consumers as well to purchase things online by easy payment method. Therefore, there is a great scope for e-commerce in recent time. Reference list: Fang, Y., Qureshi, I., Sun, H., McCole, P., Ramsey, E., Lim, K. H. (2014). Trust, Satisfaction, and Online Repurchase Intention: The Moderating Role of Perceived Effectiveness of E-Commerce Institutional Mechanisms.Mis Quarterly,38(2), 407-427. Templeandwebster.com.au (2016) Temple Webster Available at: https://www.templeandwebster.com.au/ [Retrieved on: 28-11-2016] Veit, D., Clemons, E., Benlian, A., Buxmann, P., Hess, T., Kundisch, D., ... Spann, M. (2014). Business models.Business Information Systems Engineering,6(1), 45-53. Wyche, S. P., Forte, A., Yardi Schoenebeck, S. (2013, April). Hustling online: understanding consolidated facebook use in an informal settlement in Nairobi. InProceedings of the SIGCHI Conference on Human Factors in Computing Systems(pp. 2823-2832). ACM.

Assessing the macro - and micro - environmental forces that explain the success of John Lewis free essay sample

John Lewis is a chain of upmarket department stores in the UK. In accessing its success, I critically looked at the macro- and micro- environments of the organization. Here the macroenvironment comprises three major sections: the economic environment, the social and demographic environment, and the technological environment. The purpose of this essay is to assess John Lewis’s success, in relations to the forces within these sub-environments. Furthermore, I assess the links these forces have with John Lewis’s microenvironment. The Macroenvironment The Economic Environment Palmer Hartley (2012) says that ‘Businesses need to keep an eye on indications of a nation’s prosperity’, (p. 10). This is due to the likelihood that during recessionary periods, people’s spending power on goods and services is likely to decline. This might not be the case with John Lewis, as its affluent customers have been ‘less impacted by the economic downturn’, (Dunkley, 2013). However, all customers are likely to become more concerned about whom they spend their money with. Andy Street, the managing director of John Lewis says that ‘When money is tight you’re far more likely to think about who you spend it with†¦the results are based on one word above all else, which is Trust’, (Rowley, 2012). Street then talks about the success of John Lewis in this economy saying ‘In an economic climate which continues to be volatile, to have achieved these results is testimony to the strength of the John Lewis brand’, (Ruddick, 2013). Here the success of John Lewis arises from two main reasons. The first is John Lewis’s main target audience, which consists of the more affluent customers who have proved to be resilient in this economic climate. The organization is able to maintain its success, as their customers’ spending power remains constant regardless of the trends in the economy. The second reason is the John Lewis brand, which is strongly built on trust. Customers are likely to turn to their trusted brands in this economic climate regardless of how affluent they may be. Note that trends in the economy are inevitable and organizations have to respond to these appropriately in order to succeed. John Lewis can be seen as simply benefiting from its intended target audience for the reasons I have mentioned, but I believe that their investments in brand and trust buildings are the main reasons for their success. The Social and Demographic Environments ‘It is suggested that society is becoming increasingly concerned about the ethical values adopted by its business organizations’, (Palmer Hartley, 2012, p. 186). Hence it is important for John Lewis to act and respond appropriately to this social trend. The recent tax avoidance for numerous organizations in the UK has had a beneficial effect on John Lewis. Andy Street publicly expresses the need for the government to deal with multinational organizations, which are paying little to no tax in the country, (Batty, 2012). The publicity of this statement highlights the simple fact that John Lewis is a UK-based organization that are paying taxes, whilst the backdrop comprises other household organizations avoiding them. Street believes that the tax criticisms Amazon. com, Inc. has received spurred the sales of John Lewis saying, ‘I can’t prove it, but it definitely has been good, I’d call it background publicity for us’, (Ruddick, 2012). The increased concern about organizations’ ethics goes beyond the headline-worthy issues such as the tax avoidance. Speaking of John Lewis’s organizational structure, Charlie Mayfield, John Lewis’s chairman, says that ‘Most shoppers will not be able to describe the chain’s unusual structure of the partnership but they’ll say that it’s a good place to work, that we look after our staff well’, (Clark, 2010). Palmer Hartley (2012) says that ‘increasingly large segments of the population take into account the ethics of a firm’s employment practices when evaluating alternative products’, (p. 181). Since John Lewis’s employees are their shareholders, they benefit from annual bonuses. The organization’s ethical employment practices had been publicly highlighted as Nick Clegg encourages other organizations to adopt the ‘John Lewis economy’, (Mason, 2012). Here John Lewis’s success is the result of two different responses to the social trends. Firstly, in the case of the tax avoidance crisis, John Lewis did not succeed from having to respond to any social trend, but instead benefiting from the failure for other organizations to meet them. The second is John Lewis’s unusual structure and its employment practices. This garners a lot of public attention and propels the ethical brand image for the organization, contributing to its success. It is worthy to look at the demographics of the UK in relation to John Lewis’s target audience. In countries such as the UK, the older population is increasing as people are living longer. Studies have shown that older populations are more concerned about the ethics of organizations compared with the younger populations. I believe that this does not only account for more potential customers for John Lewis, but it also increases the trust values, especially due to the current economic and social environments. This ultimately contributes to the success of John Lewis, as there is strong customer retention. The Technological Environment The rapid technological developments have altered the relationship between an organization and its customers. One example is that ‘Technological developments have allowed new methods of distributing goods and services’, (Palmer Hartley, 2012, p. 10). This includes the booming online shopping as shoppers are ‘spending 12. 8% more on the Internet last year than a year earlier’, Neville, 2013). It also highlights that department stores are benefiting the most from this shift to online shopping (Neville, 2013). Initially, online shopping appeared to simply revolutionize the way goods were bought. However, Wallop (2013) reports that the concept of online shopping and delivery did not work out well, as ‘Royal Mail, DHL, and other delivery services were not up to scratch’. As of during the month of December, ‘at least 225,000 parcels each day failed to arrive when promised. Another from Which? , found that 60 per cent of people shopping online shopping online last year had problems with delivery’, (Neville, 2013). This is when John Lewis responded to this problem with the development of Click Collect. This new scheme consists of placing and pays for an order online, then picking up the goods from the Customer Collection Point chosen by the shopper. Neil Saunders, the managing director of Conlumino says that ‘The reason click and collect took off over Christmas was because it solves the age-old problem of the ‘final mile’ of delivery. People just don’t like waiting in for deliveries, but most are happy to pick up from their local high street’, (Neville, 2013). This has proven a success for John Lewis as orders have doubled between 2012 and 2013, ‘accounting for 35% of online sales’, (Butler, 2013). Karen Dracou explains ‘Customers love the fact that they are in control and can decide where and when to collect’, (Knight, 2013). Here the success of John Lewis is due to its ability to spot the shift to online shopping. Furthermore, it also notices the trends in problems regarding online shopping and delivery, and successfully meet customers’ needs by developing Click and Collect. Technology also means that it is easier to gain exposure of unethical business practice as there is ‘expending media availability and an increasingly intelligent audience’, (Palmer Hartley, 2012, p. 186). Hence the trends in the technological environment are inextricably linked to the trends in the social and demographic environment. In this case, technology helps customers to know about John Lewis’s ethical practices and other organizations’ unethical practices, and thus propelling the success for John Lewis. Microenvironment Customers Customers have the utmost importance in determining the success of organizations as ‘no customers mean no business’, (Palmer Hartley, 2012, p. 31). Hence it is vital to respond appropriately to the changing needs of customers. Indeed this is what the analysis in the macroenvironment section has been trying to highlight. The Economic Environment means that customers, affluent or not, require a brand that they can trust. John Lewis succeeds by providing the customers with the trust values they are looking for in order to spend. The Social Environment means that customers prefer to shop from ethical organizations and John Lewis had gone to highlight its ethics, both implicitly and explicitly. The Technological Environment means that customers require new ways of purchasing goods and John Lewis’s Click and Collect has been proven a success. Suppliers The relationship between John Lewis and its suppliers contributes to its success in a number of ways. The available technology means that goods can be made overseas, at a lower cost. Because of the customers’ increased concern in organizations’ ethics, John Lewis had improved its relationship with its suppliers. John Lewis is aiming to invest ‘at least ? 500,00 over the next three years in projects that will boost sustainability within its supply chain as well as education and employment projects’, (Butler, 2012). This includes a project of providing a training program for cotton farmers in India. Palmer Hartley (2012) says that society has rising expectations for organizations to be friendly to their local communities by supporting their local suppliers. John Lewis initially invested in these projects as the supply for cotton was becoming scarce as prices were raised. Hence by doing this, John Lewis benefits from its relationship with the suppliers in two ways. First is that there is an increased level of security in their supply of cotton. Second is that the organization also benefits from helping local suppliers, which in this case is the cotton farms in India. John Lewis benefits from meeting society’s expectations and is seen as an ethical organization. Competitors In a highly competitive market, it is vital to understand you competitors. As I have mentioned, John Lewis had adopted several strategies in response to the trends in the macroenvironment. These strategies are the main reason why John Lewis is ahead of its competitors. Other reasons may include the speed of adopting these strategies. One example is the shift to online shopping and John Lewis responds speedily and successfully to this, putting it in the dominant sector in online shopping. This is a First Mover Advantage as it is one of the first organizations to successfully shift to online shopping. Hence this could be another reason for the success of John Lewis in relations to its competitors. Conclusion In summary, I have critically assessed the macro- and micro- environments of John Lewis in trying to understand its success. Within the macroenvironment, I have analyzed how John Lewis has successfully responded to the changing trends within: the economic environment, the social and demographic environment, and the technological environment. It is the appropriate responses to these trends that made John Lewis successful as they are all linked to what the customers need. I have also made links between the macroenvironment and the micro-environmental factors: customers, suppliers, and competitors. John Lewis has to also have appropriate relationships with these other organizations and individuals in order to be successful.